For
Lifestyle and Cultural Enthusiasts
(Music and Festival Goers, Book Lovers, Art and Creativity Professionals, Vegan and Plant-Based Lifestyle Consumers)
Competitive Spirits and Team Players
(College Athletes, Sports Teams)
Fitness and Wellness Enthusiasts
(Fitness Enthusiasts, Gym Goers and Fitness Fanatics, Running and Marathon Individuals)
Adventure Seekers and Nature Lovers
(Outdoor Adventure and hiking, Outdoor Fitness and Hiking, Pet Lovers)
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Symbolizes the creativity, joy, and vibrancy of HEROES who are artists, creatives, and cultural enthusiasts. It reflects the energy of music and festival goers, offers joy to book lovers and ethical lifestyle HEROES, and inspires enthusiasm and excellence in athletes and sports teams. Yellow also embodies optimism and adventure for HEROES who are outdoor enthusiasts and pet lovers, reflecting the joy of exploration.